Company News, New Products

H&M Revamps Its Makeup Brand with Vegan Formulas and New Packaging

Creates long-term partnership with makeup artist Raoúl Alejandre.

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By: Christine Esposito

Editor-in-Chief

H&M has relaunched its makeup brand with a new range of mascaras, blush, lipsticks and more. The vegan formulas are formulated with skin care ingredients such as hyaluronic acid and vitamin E, according to H&M Beauty. With the relaunch, the brand has tapped makeup artist Raoúl Alejandre for what it calls “a long-term partnership.” H&M Beauty's makeup line has been revamped inside and outside. “I feel honored and excited to be able to bring my point of view to ...

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